The Revolutionary Thinking Behind Go Daddy's Super Bowl Ad With Bar Refaeli

Sexy Super Bowl ads may emit a tad less sizzle this go-round -- but two will feature knock-out supermodels. Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl. She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot. Both models are former Sports Illustrated swimsuit issue cover girls. But neither ...